Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission. -Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot. -Bob Rice Pet Rock Promoter Within a matter of months, Peter Bieler created a $100, 000, 000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it. -Steve Dworman Publisher, Infomercial Marketing Report As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ... -Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details! | This Business has Legs by Peter Bieler, Paperback | Indigo Chapters