Writing a winning proposal is vital to getting a 'yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with readers-teaching them what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You'll learn how to attract prospects' attention and speak to their needs; ask essential questions for qualifying opportunities; power up cover letters and executive summaries; overcome value paranoia; incorporate proof into a proposal; and write winning renewal contracts. Most people find proposal writing to be tedious and time-consuming-and their documents show it. But proposal wiring is about a lot more than ticking off boxes on a list of requirements. With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business. | Persuasive Business Proposals by Tom Sant, Paperback | Indigo Chapters